Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. This is its first flagship store in NYC 5th ave is intended to represent the core value and experience for customers coming to bonobos. When shop in Bonobos, it is meant to be different from traditional apparel shopping. The sales area is also called guideshops, which displays the brand’s merchandise, with sizing samples available across categories for men to try on. Customers work individually with a Bonobos “Guide” who serves as a shopping and styling assistant. By increasing the display efficiency and controlling the materials and color, create an attractive retail space with home feeling.
New York City, NY, US
4000 sq ft